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Assurant Life of Canada

Privacy Policy

  The trust of our customers is Assurant Life of Canada’s most valuable asset. Assurant Life of Canada (“we”, “our”, “us”) safeguards that trust by collecting, using and disclosing its customers’ personal information in a secure environment and in accordance with this Privacy Policy. Generally speaking, personal information is information about an identifiable individual. This Privacy Policy applies to our collection, use and disclosure of personal information in Canada. This Privacy Policy does not apply to information about our employees or to information that is not personal information.


At or before the time of collecting your personal information, we will inform you of how we intend to use and disclose your personal information. If we wish to collect, use or disclose your personal information for any other purpose, we will obtain your further consent. Consent to the collection, use and disclosure of personal information may be given in various ways. Consent can be express (for example, orally, electronically or on a form you may sign describing the intended uses and disclosures of personal information) or implied (for example, when you provide information necessary for a service you have requested). You may provide your consent in some circumstances where notice has been provided to you about our intentions with respect to your personal information and you have not withdrawn your consent for an identified purpose, such as by using an “opt out” option provided, if any. Consent may be given by your authorized representative (such as a legal guardian or a person having a power of attorney). Generally, by providing us with personal information, we will assume that you consent to our collection, use and disclosure of such information for the purposes identified or described in this privacy statement, if applicable, or otherwise at the time of collection.

You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services.

Assurant collects, uses and discloses your personal information with your consent, except as permitted or required by law. We may be required or permitted under statute or regulation to collect, use or disclose personal information without your consent, for example to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us.

Why we ask for your personal information

We ask for your information to establish a customer profile, so that we can better meet and serve your needs. The information we obtain depends on the product or service we are providing to you, and may include:

  • Information which you provide, or which is provided on your behalf, on applications and forms for the products and services you are requesting, such as your name, address, telephone number, social insurance or other identification numbers, medical history, email address and bank account information. This information is collected and used to provide you with the products and services you have requested.
  • Information about your transactions with Assurant Life of Canada or other third parties, such as your name, address, telephone number, age, insurance coverage, transaction history, claims history and premium payment history.
  • Information from health care providers, such as doctors and hospitals to determine your past or present health condition. Health information will be collected, as we deem appropriate, to determine eligibility for coverage, to process claims, to prevent fraud, and as authorized by you, or as otherwise permitted or required by law. Please note that we collect health information only to administer a product or service, such as life insurance, that you have applied for or purchased.


Assurant may also collect and use your personal information for the following purposes: (i) to manage, collect or enforce your account; (ii) to generally manage our business; (iii) to meet legal, regulatory, insurance, security and processing requirements; and, (iv) as permitted or required by law.

When we release your personal information

Assurant Life of Canada may release your information to third parties in the following instances:

(a) With your consent - Assurant Life of Canada may share your information with a third party with your consent, for purposes that we will identify to you in advance.

(b) When required or permitted by law - We may disclose personal information to help us collect a debt you may owe to us, or we may be obligated to give information in response to a court order or subpoena, or in the course of a legal investigation.

(c) Transfers of a business - We may consider selling, or actually sell, parts of our business. Personal information may be used and disclosed to third parties involved with the potential or actual sale.

(d) For customer service purposes - We give limited information as needed, to our suppliers, partners, affiliates and agents who provide goods and services to you on our behalf, or who perform support services on our behalf. All our suppliers, partners, affiliates and agents, as part of their agreements with us, are bound to conform to our privacy standards and to maintain your confidentiality, in a manner consistent with this policy, and may not use your information for any unauthorized purpose. We have the right to audit these suppliers, partners, affiliates and agents for compliance. Some of these suppliers, partners, affiliates and agents are located outside of Canada and are subject to legal requirements in their jurisdictions, for example lawful requirements to disclose personal information to government authorities in those countries.

The Internet

Generally speaking, you can visit our our website without revealing any personal information. If you choose to make inquiries or requests through the contact methods in the “Contact Us” or similar sections of our website, these inquiries are forwarded to the relevant office or department of Assurant or its affiliates, and are used to respond to your inquiry or requests, and maintain a record of correspondence.

Assurant may use cookies on its website. Cookies are small text files that your web browser leaves on your hard drive or computer memory, which allows for personalization of certain aspects of your visit to our site. Information gathered from cookies is generally used on an aggregate basis. You can disable cookies using your Internet browser's settings. Please consult your browser's help function for information on how to disable cookies. Note that if you disable cookies, certain features of our websites may not function properly.

Assurant makes efforts to protect your personal information using security measures appropriate to the sensitivity of the information that is provided or accessible through our website. However, because no data transmission over the Internet can be guaranteed to be perfectly secure, any personal information you submit to us or access electronically is done at your own risk, and Assurant does not guarantee or warrant the security of information transmitted in this manner.

Our website may contain links to other websites including those of our affiliates, which are provided as a convenience only. Third party websites may have different privacy policies and practices than Assurant, and we have no responsibility for such third party websites. Individuals are advised to review the privacy policies of any third party websites they visit.

 How we protect your personal information

Assurant restricts access to your information to authorized employees and agents, whom we determine have a legitimate business purpose to access such information in connection with the products or services you have applied for, or hold with us, and who are highly skilled in handling confidential information. We employ physical, electronic and procedural safeguards that comply with federal and provincial standards to protect unauthorized access, use, dissemination, collection, storage, destruction or disclosure of personal information. We provide training and communication programs to educate employees about the meaning and requirements of our strict standards for data security and confidentiality. All of our employees are required as a condition of employment to respect the confidentiality of personal information and are made aware of this policy and Assurant’s procedures regarding privacy.

When your information is no longer needed for the purposes explained to you, we have procedures to destroy, delete, erase or convert your personal information to any anonymous form.

Your right to access and correct your personal information or contact us

Assurant may establish and maintain a file of your personal information for the purposes described above, which will be accessible at Assurant Life of Canada, 1145 Nicholson Road, Unit #2, Newmarket, Ontario, Canada L3Y 7V1. If you wish to request access or correction of your personal information in our custody or control, you may write to the above address, attention: Privacy Officer. Your right to access or correct your personal information is subject to applicable legal restrictions. If you wish to make inquiries or complaints or have other concerns about our personal information practices, you may write to us as described above or e-mail us at

If you write to us, please provide a copy of your most recent billing statement along with your address, name and account number. Any other details with respect to your questions or concerns are helpful.

If we cannot resolve your concern or problem, you may contact our Ombudsman at the above address. If your concern still remains unresolved after contact with our Ombudsman, you may then contact the Canadian Life and Health Insurance Ombuds Service at:

20 Toronto Street
Suite 710
Toronto , ON M4C 2B8

Telephone: 1-888-295-8112
Fax: 416-777-9750


Privacy Policy Changes

This policy may be revised from time to time. If we intend to use or disclose personal information for purposes materially different than those described in this statement, we will make reasonable efforts to notify affected individuals in advance, if necessary. If you are concerned about how your personal information is used, you should contact us as described to obtain a current copy of this statement. This privacy statement is effective as of April 1 st, 2006.